One of the early problems Virgin Atlantic faced was with their aeroplane-shaped salt and pepper pots in Upper Class. Richard Branson tells how he looked at the issue with typical style.
"They became so popular that lots of light-fingered customers couldn't resist taking them as souvenirs of their flights. Our accountants wanted to have them removed because it was costing too much to replace the stolen ones!
"Rather than removing them, we added "pinched from Virgin Atlantic" on the bottom of them and they became one of the most successful promotions Virgin Atlantic has ever done."